Send out a ping. Get back an echo. That's the way radar worked when it was first invented. Today, technology has evolved to the point where that echo can tell you the size, shape, direction, and energy level of your target. You can tell where they're coming from and where they're headed. You can decipher their very intent.
When you need mission-critical market research, don't be content with getting back a faint echo. Expect more. Know the person who is sending information back to you. Be privy to their likes and dislikes. Understand why they feel the way they do.
Because your business depends on it.
At Lightspeed Research, we deploy time-tested research methodologies over the Internet to drastically enhance their speed, efficiency, accuracy, and reach.
The result—Lightspeed Research's products provide extraordinary value:
- Global.
We operate a sophisticated data structure that allows us to run a survey seamlessly across many countries in native languages. Panels are now available in North America, Great Britain, the Netherlands, France, Germany, Australia and soon will be available in other European Countries.
- Rapid.
Responses are generated within minutes of sending out a survey invitation. A survey sent in the afternoon often generates 50% of the needed results by the next morning.
- Reliable.
Our innovative panel cultivation methodology means that our panelists come from a wide variety of sources and backgrounds. We verify and re-verify information provided by our panelists, constantly updating personal information and confirming accuracy. We apply sample balancing and weighting to reduce variance and increase validity.
- Responsive.
We develop real relationships with individual panelists, greatly enhancing the value of the research and increasing their commitment to the process. Lightspeed Research panel members agree at registration to participate in multiple surveys. In return, we design surveys that are easy to use and fun to complete.
- Efficient.
We can craft highly efficient surveys that maximize the impact of the study because we have in-depth knowledge of the panelists. We can even offer technological segmentation—if you're testing a graphics-intensive ad campaign, we can select only those panelists with high speed access.
