At the core of Lightspeed Research's product offerings is the Lightspeed Consumer Panel. Our panel is growing daily and is comprised of individuals and families around the world who are eager participants in our surveys. We use a variety of recruiting methods to attract prospective members to our panel and we've instituted rigorous processes to continually verify their identity. This multi-varied approach ensures that our panel is of the highest quality available and keeps the panel base truly representative.

And, the level of specific demographic information they provide to Lightspeed Research sets an industry standard for excellence in online market research.

Lightspeed Research currently operates online consumer panels in the US, Great Britain, the Netherlands, France, Germany, Australia and is building a presence in other European Countries.

Lightspeed Consumer Panel Advantages

• Recruited from multiple sources including RDD, Web partners, and banner ads
• Representative sample
• Verifiable registration data
• 100% opt-in
• Extensive panel care
• Ongoing collection and updating of profile information
• Panelists are not overused and do not complete more than 12 surveys per year
• High response rates

Our goal is to establish a real relationship with our panelists—a relationship based on mutual respect and gain. It begins with a welcoming human face, in the form of Lauren, our Lightspeed Panel Care Manager. Her role is to introduce potential panelists to the process, encourage them to join, and answer any questions they may have along the way. The registration process itself is quite simple—just create a password, complete the registration survey, and you're on your way.

Once someone has opted to join a panel, Lauren will send a customized email regularly with updates and a link to the latest "mini-poll." A mini-poll is a short questionnaire on the panel home page. Lauren responds to all incoming email and phone calls from panelists on a timely basis.

Incentives